Social Media version 1. I like what he is saying.
"The 2010s were defined by centralisation. Platforms such as Facebook, YouTube and Instagram are centralised social platforms, Google is a centralised search platform, and Amazon is a centralised e-commerce platform.
The handful of companies that became dominant in this world of centralisation have dominated the decade.
At Disciple, we believe the 2020s will be defined by decentralisation, particularly in the world of social media and community.
Social media platforms began the decade as symbols of a brave new world where we could all connect with each other and where every citizen of the world could be heard.
Today, the story is very different. Social media has lost the trust of not only citizens, but also brands and creators. Citizens are mined for their data and fed an endless stream of fake news and toxicity. Brands and creators are charged ever-higher fees to reach their own community and are drowned out by noise.
As we enter the third decade of the third millennium, social media has fractured the world, not connected it. However, if we look past the dystopic story of social media V1, we can see that online social networks have become vitally important for both citizens and brands and for society as a whole.
We all want to connect online, and the 2010s taught us how to. We just want to be able to connect in smaller communities that can truly reflect our own needs and interests.
Benji
CEO & Founder"
"The 2010s were defined by centralisation. Platforms such as Facebook, YouTube and Instagram are centralised social platforms, Google is a centralised search platform, and Amazon is a centralised e-commerce platform.
The handful of companies that became dominant in this world of centralisation have dominated the decade.
At Disciple, we believe the 2020s will be defined by decentralisation, particularly in the world of social media and community.
Social media platforms began the decade as symbols of a brave new world where we could all connect with each other and where every citizen of the world could be heard.
Today, the story is very different. Social media has lost the trust of not only citizens, but also brands and creators. Citizens are mined for their data and fed an endless stream of fake news and toxicity. Brands and creators are charged ever-higher fees to reach their own community and are drowned out by noise.
As we enter the third decade of the third millennium, social media has fractured the world, not connected it. However, if we look past the dystopic story of social media V1, we can see that online social networks have become vitally important for both citizens and brands and for society as a whole.
We all want to connect online, and the 2010s taught us how to. We just want to be able to connect in smaller communities that can truly reflect our own needs and interests.
Benji
CEO & Founder"
Liked by: Chevy g20